SLVN Media is a video production company working out of Los Angeles. The business had grown well beyond the site representing it: it traded for years as Sullivan Video on an ageing website that no longer matched the calibre of the work, or the brands commissioning it. Rebranding to SLVN Media was the moment to replace it outright.

The brief was a polished, minimal, heavily animated site built around the footage itself. The signature idea is the masthead: live showreel footage plays inside the letterforms of the wordmark, so the company name is literally made of the work. That runs through the whole site, alongside a city selector for their production locations and a client wall spanning broadcast and enterprise names.

I built the site end to end, from the first line of markup through to the production launch. The priority throughout was that heavy motion should not feel heavy: video-in-type masking, page transitions and scroll work all had to stay smooth on ordinary hardware, which drove most of the engineering decisions. Design by Natalia Rusnak.